While any business owner would say that customer satisfaction is important, can they really say why? Some people may shrug their shoulders and respond that customer satisfaction is important "just because." However, there are some very real reasons why you need to make sure your customers are happy.
Remember that a very large part of your business is repeat business. If your customers walk away unhappy, then chances are, they will look for business elsewhere. You will need a string repeat business base so that the comings and goings of new and short-term customers does not have too much of an impact.
In addition, one of the biggest ways to grow or destroy your business is through word of mouth. If quite a few of your customers are unhappy with your company, they will talk about it to anyone who will listen. Alternatively, if your customers are happy, they will tell people as well. You could gain or lose new customers just on a word from another.
Happy customers buy more. If your customers come into your business and they are satisfied with the service, the quality, and the prices, they are much more likely to spend more money with you. If they are unhappy, they will most likely purchase what they have to and then leave.
Now that you can see just why customer satisfaction is important, you will need to consider ways that you can raise the satisfaction of your own customers.
The first step is to analyze your customers and your business. Look for the things that may be making customers unhappy. The first step to improving customer service and improving customer satisfaction is to identify any problems.
Next, look for ways to correct any problems. You may even want to ask customers. You could present surveys or just straight out ask questions like, "What could I do to make your experience better?" This way, you are getting your customers involved and you can begin to see things from their perspective.
Finally, remain professional and consistent at all times. While you want to make sure your customers are satisfied, you must keep in mound that, at times, you will have to deal with an unhappy customer. You cannot make everyone happy all of the time. When the unfortunate events happen, make sure to approach them with levelheadedness and a large amount of professionalism.
Your customers will often become much more satisfied when their problem or concern was addressed in a professional and courteous way.