Posted by: broshe on Apr 11, 2012
It is true that you can have sales at your business without ever spending a dollar on marketing. It is true that customers may find you even if you never advertise. However, it is not true that your company can be successful or profitable working in this way. While you may not feel that you have the available funds to market your business, you must find ways to make those funds available.
Instead of thinking of your business as the owner, try looking at it from a customer's perspective. You can do this by thinking of situations where you have been the customer. For example, what if you needed to hire an electrician for your home. Most likely, you will begin looking for a professional by consulting the internet, the telephone book, or local advertising.
In the process of looking, your eyes are going to be drawn first to the actual advertisements. If an electrician took the time to place even a small advertisement for their company in the yellow pages of the phone book, you are sure to notice them first. If a professional took the time to advertise in local venues, you will most likely remember their name when you need them.
As a customer, how many times have you discovered an individual phone number among the regular listings of a phone book? The electrician who did not market will be hard to find, and most likely, you will go with one that advertised since you will feel they present a more professional image.
Now that you have thought of marketing from the customer's perspective, step back into your own shoes and think about your business. How many customers are you missing simply because your phone number and business name is lost among listings? How many customers are choosing other companies because they felt the company must be more professional since they took the time to advertise?
As you can see, your sales are directly affected by the amount of marketing you do. Whether you choose to market via phone book or newspaper advertisements, or you choose to send out brochures and flyers, you will definitely see a jump in your sales.
Marketing is vitally important to your business, and you will quickly see that sacrificing to free up funds to pay for marketing will gain you a much better cash flow in the future. The marketing process will quickly more than pay for itself.