Posted by: broshe on Jan 02, 2012
When it comes to spending their own, hard-earned money, most people are not going to be willing to take large risks. While a money making concept may sound extremely feasible, and in the end, it may work out very well, the risk alone will make many buyers shy away. In order to gain real business, you will have to be prepared to provide proven, tested, moneymaking systems.
There are many reasons why people tend to prefer the proven over the concept, and here, you will find information showing you why you need to offer the systems that work, not just ideas for systems that could work.
I know my concept is going to work well, why cannot I just communicate that to the buyer? Has anyone ever told you a lie? If you are human, then the answer to that should be yes. We have all been deceived in our personal and business lives. This means that every one of your potential buyers is prepared to avoid any lies or deceptions they may here.
Just telling someone that your concept will work is not going to draw their business. They will need to see that it will work. Unfortunately, there are plenty of fraudulent companies out there, and there is even a good chance that your potential customers may have been scammed in the past. They may be gun shy, so make sure you give them more than just your word. Give them proof.
How do I prove my concept will work? In simple terms, you must test it. Then, you must test it again. If you want customers to take part in your system, you will have to show them written proof that it works. You will also need to prove that it works on more than one occasion so that you can show that the first test was not just a fluke.
How can I improve my service to gain more customers? The best thing you can do is make sure that you can backup every single word that you say. Do not expect your customers to take anything on faith. If you can prove your systems work, and you can show that they make money, then you will gain more customer attention.
Always have everything in clear, written language, so that a customer can review it as many times as they wish. Proof instead of concept is more important than anything else when you are looking to gain new customers.